Toronto Restaurant Daily Deals & Group Buying

 

 

The emergence of Group Buying sites may have additional benefits to restaurant operators in Toronto who see the value of a NEW Customer.  The additional exposure of 50+ NEW customers in one campaign can carry a lot of weight with any business.  All you have to do now is manage the expectations of your new customers and in some cases you have a customer for life.  The concept of "doing a deal" for your restaurant isn't always about image, it's about showing people your image while they are dining with you.  It's your chance to gain "a regular".  The typical restaurant deal often offers a discount to the potential guest but the structure of the deal can easily work in your favour.  After all you're only dealing with your food cost per person and statistics show that each restaurant deal visitor usually spends more once he/she is in the establishment.  We recommend that you seriously look at this form of restaurant marketing as a valuable tool in your advertising plans.

Group buying seems to have begun in the the US but with the Internet, who knows where it came from but what we do know is that one of the biggest players in the Daily Deal market is Groupon.

This is the original group buying site that launched the group discount craze. Groupon is well funded and offers more local group coupon offers in more cities across the U.S. than any other competitor. Nearly everyday a new daily deal is posted for each major U.S. city and if a minimum number of buyers sign up, the deal is activated. After purchasing your Groupon, you can use it like cash to purchase the local product or service at a huge discount rate. If however, you purchase the discount coupon and the deal doesn’t attain enough buyers to become activated, the deal falls through and your credit card is not charged. Groupons can be used for more than just your own needs; users can purchase Groupons for their friends or buy Groupon gift certificates that can be used for any future Groupon purchase.

www.groupon.com 

 

 


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Toronto Restaurant Daily Deals & Group Buying

The emergence of Group Buying sites may have additional benefits to restaurant operators in Toronto who see the value of a NEW Customer.  The additional exposure of 50+ NEW customers in one campaign can carry a lot of weight with any business.  All you have to do now is manage the expectations of your new customers and in some cases you have a customer for life.  The concept of "doing a deal" for your restaurant isn't always about image, it's about showing people your image while they are dining with you.  It's your chance to gain "a regular".  The typical restaurant deal often offers a discount to the potential guest but the structure of the deal can easily work in your favour.  After all you're only dealing with your food cost per person and statistics show that each restaurant deal visitor usually spends more once he/she is in the establishment.  We recommend that you seriously look at this form of restaurant marketing as a valuable tool in your advertising plans.

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